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I have to say, I find the topic of change management and “selling” social media to organisations such as the nhs fascinating. My personal view is that we will have to go along the lines of
- “what can this use of technology do for my business?
- what health outcomes can this technology help me to meet?
- how will the use of this technology assist me in the new financial climate in healthcare?”.
Certainly, the reality of the coming cuts in healthcare does focus the mind, as can be seen here.
Perhaps another lever to use is the environment of personalisation- and certainly this post from a recent Guardian blog supports the idea that communication will be key where service users have increased choice over providers. Additionally, it’s true that it’s a more sustainable choice- lower carbon, less travel, less office space, more accessible- but I think those are additional benefits for organisations at this time.
Ultimately, we have to look at where our businesses are with their use of social media and see how we can move them along. Not try to evangelise about how we see they could use it.
And that’s tough for a sparky health techie. 🙂
Additional- 14.17 18/03/2011
Despite some people’s misgivings, many Doctors are now using Social Media channels to communicate, as was reported today in the Huffington Post. The report states that most physicians are able to use the technology appropriately, and consider it valuable for getting information that is trustworthy out there.
A lot of physicians say to me, ‘Why do I need to participate in social media?’ And I say, because that’s where the patients are. This is a new generation of informed patients, who are going online to get information, and the bigger the disconnect between us and them online, the harder our job is going to be in the exam room.
This blog considers that article, and relates that there will be a gathering for Doctors who wish to use Social Media in Paris this June. Follow #doctors20 on Twitter.
Just read this from Guardian Tech, who I follow on Twitter.
I’m just mindblown by the implications. Our community, full of people online through (probably) mobile devices that feel like second nature. They will be geo-located. They will be used (probably) to receiving information, whether advertising or not. What an opportunity for us to get in there and provide health information, signpost to current services, and perhaps create some completely new ways of service delivery.
Like I said. Wow.
Don’t you love it when you find the crowd of people you truly believe will be your tribe?
It happened! After so long feeling like one of only one or two people who really “got” what was possible with social media, I have suddenly found they were all there on Twitter all the time.
On Wednesday evenings from 8pm to 9pm, follow the hashtag #nhssm and discover the lovely NHS folk looking at how to use social media to improve your health service. Previous transcripts of chats can be found here and here. Blogs from people who participate in #nhssm can be found in my blogroll. The chats are also logged with wthashtag here.
Makes me feel all warm and fuzzy inside.